I’m New to Buyer Intent, What Are the Top 5 Benefits?

Let's set the scene, all this B2B Buyer Intent stuff is new to you and you're skeptical?  Well, here are 5 benefits to help you seal the deal and move towards transforming your business with Buyer Intent data.  So what are the benefits? Let's go… 1. Efficient Prospecting Increased lead generation is the first step […]

What is Intent Data and How Does Buyer Intent Work?

When it comes to B2B marketing and sales, the success of your campaigns hinges heavily on the quality of your data and how you use it. Any marketing professional or sales expert worth their salt knows the true value of harnessing data to grow and strengthen their pipeline.  Despite all the types of data out […]